| Summary: | 碩士 === 義守大學 === 管理學院管理碩士在職專班 === 100 === With economic growth, making the national lifestyle gradually change,coupled with the increased awareness of the public leisure, and thus the outdoor recreation activities are increasing. Recreation Area in Taiwan in recent years business was changing gradually moving towards large-scale, theme, technology, diversified business model combined theme park in addition to in order to make improvements in the physical equipment and operating costs can really continue to attractconsumers to achieve the sustainable management. Only from changes in interest-oriented customer-oriented theme park can continue to profit, to win the consumer's reputation and loyalty.
The purpose of this study is to clarify the service quality in theme parks,contribute to the academic and practical value. Trying to understand and analyze the characteristics of the consumers, through literature review, a total of 29 initial measurement items were developed. In accordance with the recommendations of the scale development process by Cronbach's coefficient alpha(Churchill, 1995), exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), an analytical balance. Finally 24 measurement items propose to measure the service quality of the theme park. Containing six constructs, namely environment of convenience, staff performance, facility security, caring, performance planning, sexual and themes Imagery. This rigorous two-stage scale development of process is to provide good reliability and the validity for this measurement scale.
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