Economic Analysis on Managerial Strategy and Economic Performance of Taiwan’s Household-Stay Motel Industry

• Main Authors: Wu,Sung-Te, 吳松德
• Other Authors: Lee, Shun-Cheng
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/75649729562692897548

碩士 === 玄奘大學 === 國際企業學系碩士在職專班 === 100 === Taiwan’s household-stay motel has been ever growing as Taiwan’s economic environment has been rapidly changed. However, most of the household-stay motel (HSM) is under constructed upon the upland basis. This has not only greatly increased in the social problem of environment protection, but also caused the safe-security of residence. Ever since the official managerial law was put into effort, the annual growth in HSM has increased up to 247 units per year in number. Now, the industry is being in an oversupplied market. Right after ECFA was signed up with Mainland China, Taiwan government set up the free travelling policy for Mainland China visitors. In the meantime, the government also promotes to develop a six new potential industry program. Among the efforts, good wealth agriculture, tourisms, and creative innovation of culture industries are potentially well associated with HSM industry. In facing of the newly economic market orientation, the demand for managerial strategy and shape decision making would challenge the HSM industry to reunite the marketing resources in economic efforts. The main purpose of this study is to apply an econometric approach to construct the dual-demand theoretical model, and to setup the empirical trans-log econometric model of the HSM industry in Taiwan, to put into efforts for estimating the empirical results through fitting with the surveyed data, to analyze the economic meanings and effort measure of managerial strategy and economic performance of the industrial, to evaluate the market structure, conduct and performance of the industrial, and finally to make suggestions in economic strategy suitable for the industry’s development in future, as well as to make the suggestion for the official authority in need for policy amendment.