The Business Strategy of Brand Community-A Case Study of Luxury Industry
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 100 === Along with the changes that come with the development of modern day economy and social life, consumers’ behaviors have evolved, reflecting on the elevation of boutiques that signifies higher status. Also, there is a rising sense of community management in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05043813254086904355 |