The Effects of Social Media Marketing on the Travel Industry

• Main Authors: Myrna Zoghbi, 駱米娜
• Other Authors: 張朝清
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/97163261293007884983

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 100 === Social Media has become a dominant force in our everyday lives. With hundreds of millions of users, social media has had caused a shift in the ordinary way we do things from communication to shopping online. Most recently, the travel industry has been the most recent industry to be effected by the forces of social media. Travelers have gone from using travel agents to book a trip, to utilizing the Internet and social media networks. There is a rising trend in using social media tools as a form of advertisement, with more businesses turning to Facebook, Twitter and YouTube as marketing tools. Many major travel industry companies have turned to social media marketing, and results show that it has proven to be successful. The purpose of this thesis is to show the effects of social media on the travel industry and how businesses are using these tools in the travel industry.