Exploring The Relationship Between Hotel Innovation And Brand Equity From Customers’ Perspective
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 100 === This research aims to explore the relationship between hotel innovation, customer experience, and brand equity from Customers’ Perspective on Tourist hotel enterprise (include international tourist hotels and regular tourist hotels). The questionnaire survey met...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96668920862188629780 |