The Development and Application of the Cosmetic Facial Mask through Patent Analysis

• Main Authors: Lin, Hsiaohua, 林曉華
• Other Authors: Cheng, Sheng-San
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/67840630302917954075

碩士 === 輔仁大學 === 織品服裝學系 === 100 === Due to the rapid development of biotechnology, the world's leading biotechnologists and the pharmaceutical companies have devoted to the industry of skincare cosmetics.It is instrinsic nature for human to look for beauty, no matter who are women or men, youth or older people. The convenient and effective cosmetic facial mask has become the people’s essential skin care product. Most of Taiwan’s cosmetic companies are the contract manufactures for the brand company, especially in Europe and America. The major OEM products of these international corporations are the cosmetic facial mask. Therefore, the government’s major policy is to promote beauty industry to internationally and become more competitive. This study addressed the cosmetic facial mask status in the beauty industry by the deeply dialog and the content analysis. Furthermore, through the analysis of patent data and market trends to summarize the obstacles, marketing strategy and key success factors for the facial mask industry. The Key successful factors of cosmetic products were as follows: 1. A reliable, credible and advanced OEM technology of facial mask. 2. The facial mask provider had better not only related to material suppliers but also a manufacturer of these products. 3. The company must have good internal management system. 4. Improve the marketing position with the use of new packaging style design. 5. Accounting to the large number of new patent applications on the facial mask, it represented that the facial mask’s structure, composition would change with the user's preferences. 6. The special mask technologies, such as the special carrier, the herbal formula, the electrical mask, etc., had begun to occupy a specific market segments.