A modified TRIZ in new product development management

• Main Authors: Wei, weiling, 魏瑋伶
• Other Authors: Yang, Changlin
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/27704369893026114140

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 100 === New product development (NPD) and innovation are the key factors that affect a company's long-term survival and growth. In a dynamic, highly competitive, and uncertain market environment with short product life-cycle, firms must learn how to compete globally by strengthening their NPD and innovation capabilities. The success of the NPD is depending on how the NPD is controlled and how the control results is led to the improvements. One of the key of success for managing the NPD is determining the proper metrics together with effective control to assure the desired result. In doing so, the management of NPD is necessary. Ones of the most important keys of success of NPD are interest, commitment and support of management. Managing the knowledge associated with innovation and problem solving is therefore of great important to every company. A TRIZ (teoriya resheniya izobretatelskikh zadatch) based approach, founded on the notions of functionality and contradictions, provides a very effective framework for structuring, storing, accessing and reusing knowledge associated with innovation. TRIZ is about providing means for problem solvers to access the good solutions obtained by the world's finest inventive minds now, significantly, from far beyond just the field of patents and engineering. It provides a combination of methods and tools for creativity and a distillation of the world's best inventive knowledge. TRIZ will give our organization the capability for breakthrough solutions to difficult technical problems. TRIZ radically enhances the quality and quantity of idea-generation. One needs to take TRIZ to the companies, to get the benefit of solving one’s own problems in one’s own environment, where one can develop these new ideas for competitive advantage to set new standards, or to get proprietary advantage from being first to market with new concept. TRIZ helps managers develop methods of improving product quality, not only technological problems. The modify TRIZ methodology comprises three stages: 1. Investigating and analyzing the requirements of NPD. 2. Using TRIZ tools to analyze and resolve NPD problems. 3. Building an action plan for achieving resolution.