An Alternative to Brand Taiwan-“First Taiwan, then China?”

碩士 === 輔仁大學 === 社會學系碩士班 === 100 === Taiwan is hardly a brand-developing oriented country. Taiwan had been colonized for a long time, and its people generally prefer foreign brands to local ones. Compared with Taiwan, Korea is more suitable for developing its own brands. This historical difference ca...

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Bibliographic Details
Main Authors: Hsieh,Yichun, 謝依君
Other Authors: Vincent Shie
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/07351659385827926209

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