An Exploration Of Cultural And Creative Industry Market Competitive Advantage From The Dynamic Perspective
碩士 === 遠東科技大學 === 行銷與供應鏈管理研究所 === 100 === According to the research on cultural and creative industry in the past, they normally appeared resource-based theory and focused on the uniqueness of internal resource in industry, but it actually not only is non-applicable but also cannot express how cultu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42355068701697141180 |