Research on Innovation Developing Process inCulture Creative Industry－Adagio as the Example

• Main Authors: Ting-fei Lin, 林庭妃
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/xcmdve

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === In 2001, Zhan, Hui-jun(詹慧君) who works for foreign bank inTaipei for six years and the piano teacher Lin, Ting-fei(林庭妃) who comes from Kaohsiung. They learn about herbs individually for a long time and dream about having a lavender farm to settle down their metal spirits. Adagio(緩.慢) which established from these two girls aims to help customers to live in the mountain place and experience the casual life there. However, there are two questions–“How to let the travelers can remember this touching memory after the journey?” and “How to let the travelers can bring out I want to live this lifestyle?”. These two girls want to covey this mental deeply desire experience. This thought letthese two girls present Adagio which is a home stay place but not only a home stay place. It is a traveler’s home and emphasis on the lifestyle all the time of “slow life, slow travel, slow taste”and connecting with thelocal place. Adagio of Lavender Cottage(薰衣草森林) is the object of this study.I use“interview deeply method” to talk with the core members of establishing Adagio to realize the company’s past innovation development history and go deep into its innovation elements and processes. Adagio begins originally from the needs of accommodations of customers. These two founder members and the operating team of Adagio both have a level of loving travels and long for the better life. This brings out a typical innovation development procedure. The members of operating team of Adagio put emphasis on different parts due to their own personal background of specialty. By founding the questions from their own experiences and integrating with the process of discussions to formulate the case study before operating. They seek for the mutual solutions, and use to the after come out of Adagio. These solutions make Adagio presents a different way from original home stays. Besides, the key point of producing is materializing the concept of better life to be the concept of Adagio and coming out the character of“housekeeper”who has a great influence on Adagio. This makes Adagio presents a different style from other home stays or hotels. During the process of innovation development, it usually takes the successful case to be the example and use it to a new base of operations. However, it frequently brings out a conflict situation. This situation is like the branch of Adagio which operates well at Fenchihu(奮起湖) in Chiayi county. But when the serving model completely takes to the branch of Adagio at Jinguashi(金瓜石) in New Taipei city, it ignores thedifferences of scenery, culture, industry and regional development. It must moderates appropriately to a suitable model of local place under the situation of not changing the core concept. This can makes the housekeepers of Adagio to familiarize themselves with the local place and strengthen the elements of local place.