The Reasearch of Precompetitive Alliance Strategy between International Hotels and Banks

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === This research aims to probe into the precompetitive alliance strategy based on the case study of credit card campaigns among international hotels and banks. On the basis of inter-organizational relations, the case study intends to identify the factors that affe...

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Bibliographic Details
Main Authors: Ya-Ting Chang, 張雅婷
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/5tg8wy

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