| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === As far as each candidate being willing to campaign for public officer is concerned, it is not doubt a very important lesson for him/her to attract the focus of the public, impact the voting intention, and thus win the campaign and those follows.
In Taiwan, there is already six decades of the development of autonomy. Due to the close interaction with the residents, the head of a subdivision of the district is nicknamed as “里長伯” to show their intimacy with each other. However, with the evolvement of industrialization and urbanization, the importance and attention of such level seem to fade away and be marginalized by the public. And the decreasing voting rate can prove this standpoint.
As a result, how to win the reorganization of the public and residents, and hence gain the supports and votes those are relatively more difficult to obtain in comparison with other levels of public officer election has become the foremost task for a subdivision head candidate.
This thesis applies the marketing theory of “Customer Satisfaction” to analyze the consumers’ (that is, the voters’) perception toward subdivision head’s practice, including local regulation implementation, infrastructure robustness, public security patrol, community network, etc. This thesis applies the questionnaire to obtain feedbacks from the residents, understand how they think about the subdivision practices, and realize the most effective practice to achieve high consumer loyalty. The result shows that , as far as a subdivision head candidate is concerned, the relative satisfaction of the seven aspects revealed in the questionnaire have direct impact to the voting tendency. This can also be the source of reappointment.
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