A Study on the Taiwanese Presidential CampaignAdvertisement: A Case Study of the NewspaperMedia
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === This research makes a study on the newspaper ads of the presidential election, It uses the content analysis to analyze and explore the advertisers, election issues, advertising types, advertising appeals, specific images and other categories which produce the c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30561064767439923460 |