| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === Taiwan''s fast food chains, 699, in the maturity of the industry, taking into consideration the eternal development of each of the fast food chains, have to expand market share, merchandise quality, price and other strategies to strengthen their The competitive advantage of international raw materials, staff salaries, administrative expenses (utilities) continue to rise, If you do not hold the principle of competitive advantage, may face a loss, or even be eliminated.
The method of this study is to explore the nature of the case study method to conduct in-depth interviews to explore the mode of fast food chains, central kitchen and generalize the conditions of the development of the central kitchen, through the interview, and to explore the central kitchen set up on fast food impact. The study found that fast-food central kitchen conditions, including commodity delicious, a large number of manufacturing demand , "the peace of mind security and other factors,on the other fast food chains, with" cold goods. "eat without food safety awareness, reduce management fees, the large number of orders in the market ". Based on the above findings, this study proposes a specific and feasible recommendations to set up fast food restaurant in the consideration of the central kitchen.
According to results ,the mainly preferred the establishment of a a central kitchen goodsdelicious, to maintain the taste and uniqueness of the goods, the central kitchen only to create a practice to keep abreast of customer needs, timely adjustment of the direction to be able to find
business opportunities continue to create customer.
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