| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === The household sewing machine manufacturers in Taiwan were benefited by production outward migration from Japan and developed OEM （Original Engineering Manufacture） major business model at early stage. Restricted by lack of research ability, small facility scale, no commercial brands, patents hold by original factories of Japan, the barriers in technical upgrade and obstacles of selling to international market, the development for this industry is limited. Furthermore, many OEM factories in Taiwan were forced to migrate to China due to the increasing labor cost. In recent years, household sewing machine tends to high and low extremes in price. The low end （simplified） models face fierce competitions on cost by China suppliers and the margin of profit is low and declining. High end （advanced） models are with high additional value and with technical gaps but monopolized by European and Japanese factories.
Case study is about how a famous Taiwanese household sewing machine manufacturer successfully hits advanced model market by integrating supply chains and R & D process at initial stage for developing concepts and designs for new products. Regarding the integrating process, conduct production and marketing opinions at early developing stages and successfully integrate different technologies with different industries. According to the improvement experience showed that: （1）The integrating of cross industry technique and development process improvement strengthens the abilities of developing high value products and international competitions. （2）Shorten the development schedule and re-utilize the knowledge through integrating and improvement of development process. （3）Enhance customers confidence and rise turn over and order amount by establish high end, medium end, and low end production lines.
The purpose of this study is to explore the importance of R&D development processes to traditional industries for upgrading. Through the experience of this case study, may offer an important reference to household sewing machine industry for upgrading by integrating supplier chains’ techniques and R & D process.
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