| Summary: | 碩士 === 逢甲大學 === 科技管理研究所 === 100 === Rivalry research normally addresses how firms compete against each other in product-markets, using the competitor analysis, which takes into account market commonality and resources similarity, however competition in factor-market competition has received little attention. The fact that traditional rivalry research fails to explain the whole story, drive us to a better understanding on what happens in upstream activities, processes, resources, etc., as a prelude of factor-market rivalry, which can escalate into product-markets or vice versa. The present study addresses the need to a better understanding of competition outside the traditional competitor analysis view, and the research aims to contribute to a better understanding on how competition occurs from a resource-based perspective in factor-markets. A case study of HTC in the smartphone industry has been chosen to address this topic, were I follow HTC’s development from OEM through ODM to OBM. HTC’s ability to use and gather mobile and versatile resources along its ability to leverage different industry stakeholders allowed the company to build a unique business model and to success during its branding.
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