How firm''s relationship with downstream partners impacts horizontal competition in the industry: A case study on Acer

• Main Authors: Irina Lebedeva, 伊麗娜
• Other Authors: Hou Sheng-Tsung
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/2kb26p

碩士 === 逢甲大學 === 科技管理研究所 === 100 === The present research study attempts to fulfill the literature gap related to the influence of such subjective variables as firm-stakeholder relationships on firm competitive attributes. This study explores how trust between a focal firm and its stakeholders may impact their cooperative behavior, and in turn, how it affects the firm’s characteristics of competitive response. A case study in the personal computer industry is chosen to address this issue, and further results suggest that there is an impact of such firm-stakeholder trust relationships on the focal firm competitive performance.