A Comparative Study on The Marketing Channel of Automobile Insurance Between Taiwan and China

• Main Authors: Meng-Hsu Lee, 李孟勳
• Other Authors: Sen-Sung Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/8f795k

碩士 === 逢甲大學 === 風險管理與保險研究所 === 100 === This study comparative on the marketing channel of automobile insurance between Taiwan and China . Analysis automobile insurance market of cross-straits. Direct channel and indirect channel different from cross-straits. The study show that result: 1.The non-life insurance market in Taiwan is approaching saturation, China shows the rapid growth of non-life insurance market. 2.China automobile insurance premium 75 percent of non-life insurance. Taiwan automobile insurance premium accounts for up to 50 percent of the non-life insurance. Taiwan automobile insurance premium for the most part indirect channel in the past .but mainstream of salesman of insurance in recent year. China still major indirect channel at present. China’s indirect include concurrent-business insurance agencies and personal agent . 3.Automobile distributor of concurrent-business insurance agencies form of different business. Taiwan to establish that form of business. China cooperate of non-life company or insurance agent from business. 4.Automobile insurance at telemarketing show the rapid growth of China, that telemarketing mainstream of out bound, Taiwan’s main in bound of automobile insurance at telemarketing .