| Summary: | 碩士 === 逢甲大學 === 工業工程與系統管理學研究所 === 100 === This article presents the applications of newsvendor model to revenue management of supply chain. The study investigates the basic structure of revenue management and the influence factors of performances. Three performance factors of revenue management: inventory, prices, and demand are discussed with the newsvendor models. The illustrative application modes for basic newsvendor model, the present value newsvendor model, selling price-demand dependent model, and the contract model are demonstrated for the implementations in revenue management.
The study also develops a Monte Carlo simulation model to simulate the expect profit by inputting product prices and demands. It can provide the advice on the decision of price settings for price-demand dependent case.
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