The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan
碩士 === 逢甲大學 === 土地管理所 === 100 === In recent years, the government has been a strong advocate for village tourism. Tourists have gradvally become keener on the overall experience while visiting the villages, from consumable goods to recreatranal entertainment. The SEM Model used for analysis in this...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/35796557217699115999 |