The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan

碩士 === 逢甲大學 === 土地管理所 === 100 === In recent years, the government has been a strong advocate for village tourism. Tourists have gradvally become keener on the overall experience while visiting the villages, from consumable goods to recreatranal entertainment. The SEM Model used for analysis in this...

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Main Authors:	Yu-yun Chen, 陳鈺昀
Other Authors:	Ho-wen Yang
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/35796557217699115999

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spelling	ndltd-TW-100FCU050190252015-10-13T21:27:32Z http://ndltd.ncl.edu.tw/handle/35796557217699115999 The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan 體驗行銷對農村社區之遊客滿意度、忠誠度之影響－以嘉義縣板頭社區為例 Yu-yun Chen 陳鈺昀碩士逢甲大學土地管理所 100 In recent years, the government has been a strong advocate for village tourism. Tourists have gradvally become keener on the overall experience while visiting the villages, from consumable goods to recreatranal entertainment. The SEM Model used for analysis in this research yielded plavsible relationships between the following variables: experiential marketing, satisfaction, and loyalty of the village tourists. Based on the analysis, the following inferences can be dedvced at the condvsion of research: Satisfaction is positively correlated to experiential marketing, and loyalty is analogovs with satisfaction. Ho-wen Yang 楊賀雯 2012 學位論文 ; thesis 102 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 逢甲大學 === 土地管理所 === 100 === In recent years, the government has been a strong advocate for village tourism. Tourists have gradvally become keener on the overall experience while visiting the villages, from consumable goods to recreatranal entertainment. The SEM Model used for analysis in this research yielded plavsible relationships between the following variables: experiential marketing, satisfaction, and loyalty of the village tourists. Based on the analysis, the following inferences can be dedvced at the condvsion of research: Satisfaction is positively correlated to experiential marketing, and loyalty is analogovs with satisfaction.
author2	Ho-wen Yang
author_facet	Ho-wen Yang Yu-yun Chen 陳鈺昀
author	Yu-yun Chen 陳鈺昀
spellingShingle	Yu-yun Chen 陳鈺昀 The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan
author_sort	Yu-yun Chen
title	The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan
title_short	The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan
title_full	The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan
title_fullStr	The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan
title_full_unstemmed	The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan
title_sort	study of relationships among experiential marketing, satisfaction, and loyalty－a case of ban-tou community in taiwan
publishDate	2012
url	http://ndltd.ncl.edu.tw/handle/35796557217699115999
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The Study of Relationships among Experiential Marketing, Satisfaction, and Loyalty－a case of Ban-tou Community in Taiwan

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