| Summary: | 碩士 === 逢甲大學 === 土地管理所 === 100 === In recent years, the government has been a strong advocate for village tourism. Tourists have gradvally become keener on the overall experience while visiting the villages, from consumable goods to recreatranal entertainment. The SEM Model used for analysis in this research yielded plavsible relationships between the following variables: experiential marketing, satisfaction, and loyalty of the village tourists. Based on the analysis, the following inferences can be dedvced at the condvsion of research: Satisfaction is positively correlated to experiential marketing, and loyalty is analogovs with satisfaction.
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