The Relationship between Retention Ratio and Training ─ Evidence from New Agents of “ T ” Life Insuance Corporation

• Main Authors: CHAI,CHUNG-YUN, 翟中運
• Other Authors: 陳玉芬博士
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/86422020262014426659

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The purpose of the thesis is to investigate the relationship among the education/ training design, commission/ remuneration system and the retention propensity of new insurance agents. Furthermore, I test whether and how performance affects the retention propensity. The questionnaire was designed for new agents of “T” Life Insurance Company. The sample includes 36 branches of “T” Life Insurance Company and 105 responses are valid. The results indicate that the education/ training design of “T” Company has no significant impacts on the retention propensity of new agents. However, the commission/ remuneration system plays a significant role on new agents’ retention propensity. The interaction between the commission/ remuneration system and new agents’ performance also impacts on their retention propensity, implying that except for the commission/ remuneration system, new agents’ performance does interfere in new agents’ propensity to retain. This thesis suggests that the education/ training design of “T” Life Insurance Company need to be reviewed.