Stakeholders Management of Internal and External Relations Impact on the Performance of Integrated Marketing Communication Research-A Case Study for a Declaration

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === In this study, a declaration of Integrated Marketing Communications company as its theme, the management of its stakeholders, internal and external relations for the performance impact of Integrated Marketing Communications, and its staff for the empirical anal...

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Bibliographic Details
Main Authors: Jhih-Ping Wang, 王智平
Other Authors: Te-Tai Feng
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/58159085462969773870