A Study on the Evaluation Model of Supermarkets Location Selection: An Example of Taiwan Sugar Healthy Market

• Main Authors: Yao-Wen Hsu, 許耀文
• Other Authors: Ching-Chih Tseng
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/31381265961953377010

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The purpose of this study is to establish a suitable model for supermarket extending store by means of Analytic Hierarchy Process (AHP). Taiwan Sugar Healthy Market was an example to discuss. After reviewing literatures and 20 questionnaires from experts, the main factors for extending store and appropriative locations for Taiwan Sugar Healthy Market are inferred. By surveying questionnaire and analyzing statistics data, the results of this study are as follows: 1.The criteria in sequence that affect the location selection for extending store are operation profitability (0.403), site location (0.272), competition (0.216) and transportation (0.109). After the evaluation by experts, operation profitability is conclued as the most important factor. 2.Return on Investment (0.161) is the most considered among the 15 evaluation criteria, showing that investment and management performance are highly valued by national enterprises as well as private enterprises. Based on the results of the study, some practical contributions and suggestions were provided to select location for Taiwan Sugar Corporation and other retail industry.