The Influence of Brand Image,Sales Promotion and Product Knowledge on Purchase Intention-A Case Study of M Company
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The main purpose of this research is to investigate the relationships among brand image, sales promotions, product knowledge and purchase intention. Then investigated the mediate effect of sales promotion towards the understanding of brand image to purchase...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76061689047616604559 |