The Study on Perceived Value and Satisfaction of Consumers of Sports Center-An Example of Taipei City Da Tong Sports Center

• Main Authors: Shan-Lin Chiu, 邱善麟
• Other Authors: Hsiao-Yen Mao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/31113659023327192177

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The objective of this research is to Taipei City Da Tong Sports Center the different impact of consumer demographic variables on consumer perceived value and consumer satisfaction. Analysis on the effect of consumer perceived value on satisfaction has been done. Convenience sampling method was adopted in this study. Total number of ques-tionnaires distributed is 400, and there are 369 valid questionnaires. The result is shown as follows. 1. Regards to the difference analysis results of the effect of demographic variables on perceived value, age has a significant impact on reputation; education level has a sig-nificant impact on perceived value, reflection of feeling, money price and reputation; marriage status has a significant impact on perceived value, reflection of feeling, money price and reputation; place of living has a significant impact on reflection of feeling. 2. Regards to the impact difference analysis of demographic variables on consumer satisfaction, gender has a significant impact on facilitation; occupation has a significant impact on the overall satisfaction; marriage status has a significant impact on faculties and event information. 3. The result of the regression analysis of consumer perceived value on satisfaction shows that overall perceived value has a positive impact on overall satisfaction. Per-ceived value includes dimensions of refection of feeling, money price, quality, and reputation and they have positive impact on facilities, staffs, convenience, and event in-formation satisfaction respectively.