Determinants of Consumer’s Switching Behavior on Purchasing from Web-based Stores to Brick-and-mortar Stores
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === With the increasingly intensive establishment of online stores, consumers’ shopping selection is getting more diversified. There are significant differences between physical stores and online stores and they compete and cooperate (coopetite) with each other. If...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95518394098545592994 |