A Study of the Relationships among Product Quality, Service Quality, Emotions and Behavioral Intention.
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === This research was subject to MacDonald’s comsumers in Taichung city. The main purpose was to investigate their opinions in the relationships among product quality, service quality, emotions and behavioral intention. The investigation was done by ques-tionnaire...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58173769368737916129 |