A Study on the Relationship among Internal Marketing ,Job Satisfaction and Customer Orientation in Banking Industry

A Study on the Relationship among Internal Marketing ,Job Satisfaction and Customer Orientation in Banking Industry

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Employees are an important asset of a company and also the main marketer of their company’s high quality customer services. In the highly competitive banking industry, improvement of customer satisfaction and creation of competitive advantages depend on hig...

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Bibliographic Details
Main Authors:	Chiu,Yi-ju, 邱儀如
Other Authors:	Lee,Cheng-wen
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/72295314938167252125

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