The Study of Consumer Motivation and Consuming Behavior of Chinese Tourists－ A Case of Feng Chia Night Market
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 100 === This study is aimed to examine the Travel motivation and consumer behavior of Chinese tourists when visiting (the) Feng Chia Night Market. Convenience sampling method adopt in the Feng Chia Night Market survey and consumer behavior screening has been completed...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09301819418502485098 |