The Study on The Relationship between Enterprise brand awareness and Image－An Example of Tennis Sport＇s Sponsorship from Enterprise Mediator
碩士 === 大葉大學 === 運動事業管理學系 === 100 === This study aimed to understand how the brand awareness affects brand image by using tennis players in high school and colleges as sample and corporate sponsorship as a moderator variable. This study uses a purposive sampling basis and selects the tennis players i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62866053786134801998 |