| Summary: | 碩士 === 大葉大學 === 設計暨藝術學院碩士班 === 100 === Scooter design has undergone a series of evolutions, presenting consumers with endless variety of forms to match their ever-changing needs. As Taiwan is the country with the highest scooter density area in the world, the development of scooter design has undoubtedly made an impact on the daily lives of the Taiwanese people. Advertising, marketing, and the design of scooters currently shape the popularity of scooters on today's market. In the present climate where designs are widely copied among manufacturers, the capability of the industry to creatively produce original designs that satisfy consumers' shifting needs in the future is under question. This study examines the visual perception of scooter design and aims to investigate into the dominant factors that influence its beauty. Is the visual perception of scooters gender-sensitive? There are three phases in the questionnaire; first, the shapes of scooters are presented in monocolour; second, the outline of the scooters is highlighted; and third, the 3D images of scooters are presented in five different tones of gray. In the first questionnaire, one to one comparison is conducted on nine different designs in order to rank them correspondingly. In the second questionnaire, the Likert scale is employed to rate the individual designs according to popularity. Having acquired the results from both questionnaires, the determination of visual perception of scooters would be made at the first sight , and the precision and details of the design could made an additional effect. Also gender was found to be a sensitive phenomenon of the visual perception of scooters. Apart from that, female tends to need more details to make decision than men. Hopefully, the findings would influence design considerations of scooters and consequently improve them in the future for the public.
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