| Summary: | 碩士 === 大葉大學 === 工業工程與科技管理學系 === 100 === People are focusing more on leisure life with the growing economic environment that enterprises have largely invested in entertainment service industry and established theme parks. In the face of so many competitive theme parks, promoting service quality to create enterprise competitiveness becomes a critical issue for enterprise operation.
The measurement of service quality depends on consumers evaluating the services provided by enterprises. With literature review, this study first concludes the factors in the service quality of theme parks and classifies the evaluation into five dimensions of Theme image, Entertainment equipment, Program of shows, Peripheral equipment, and Operation and security, including eighteen indices. Furthermore, Fuzzy Analytic Hierarchy Process is applied to evaluating the weights of the indices, and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) is utilized for ranking the service quality of five major theme parks in Taiwan. To avoid the result from deviation because of single measurement, Grey Relational Analysis (GRA) is further utilized for ranking the service quality of theme parks. The results are then compared.
With Fuzzy Analytic Hierarchy Process to evaluate the weights of the indices, Operation and security appears the highest weight. Having TOPSIS to analyze the service quality, the theme parks are ranked as Janfusun Fancyworld, Lihpao Land, Miniature World, Formosan Aboriginal Culture Village, and Leofoo Water Park. However, having Grey Relational Analysis (GRA) to analyze the service quality, they are ranked as Janfusun Fancyworld, Lihpao Land, Formosan Aboriginal Culture Village, Leofoo Water Park, and Miniature World. Comparing the two rankings, Janfusun Fancyworld is considered as the theme park with the best service quality.
Key words: theme park, service quality, Fuzzy Analytic Hierarchy Process (FAHP), Technique for Order Preference by Similarity to Ideal Solution (TOPSIS), Grey Relational Analysis (GRA)
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