| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 100 === The study on visitors of 921 Earthquake Museum is mainly to analyze their demand and willingness to pay for the interpreter service . As their demand and willingness to pay for the interpreter service ,we use Contindent Valuation Method (CVM) to identify the factors that affect the decisions of whether willing to pay and how much tp pay the results show that 55.2% visitors are willing to pay for the interpreter services provided by the museum , and 55.5% visitor agree with the positive experience on leisure and learning by the service .
By Double Hurdle regression analysis, we also found that the age of 36 to 45 is significant to the decision of whether willing to pay , and the occupations of military , government employees, teacher , and commerce are significant to the decision of how much to pay .
The objective of interpreter service is to improve visitors’ experience on leisure and recreation experience and knowledge. Therefore ,we suggest the real earthquake museum to be built ,to help visitors enhance the awareness and true feelings of earthquake , and understand the practice and mechanism of disaster prevention education .
|
|---|
