The Effect of Cultural Elements on Advertising Effectiveness -A Study of Taiwanese Aboriginal Cultural Elements
碩士 === 朝陽科技大學 === 應用外語研究所 === 100 === Advertisements with cultural elements have gained the marketers’ and advertisers’ attention, and have become a new phenomenon among the advertising industry. However, the advertising effectiveness of the advertisements with cultural elements is not yet examined...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08281380591145916769 |