The Study of Key Factors on Consumers’ House-Purchasing Consideration: the Case Study of Central Taiwan

• Main Authors: Pei-Wan Tsai, 蔡佩宛
• Other Authors: Ming-His Tang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/84767288266021790334

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 100 === The real estate in Taiwan changes with the environment of society , construction of populations, development of information technology, and the awakening of customer consciousness, more and more people care about the conditions of dwellings. How to satisfy the customers with the key components of purchasing houses is a good issue to discuss. Too many consumers buying houses to consider the key factors that needs to be consolidated, Therefore this research is the collection that carries on entry-level data by questionnaire, And adopt the way of number of times allotment to carry on the structure that analyzes sample, had the number of times allotment the form, We can know that the data falls in each number of times; And is Relative number of times distribution list, we can know that the data falls in each comparison or percentage. Go a letter degree analytical method again, generally test letter degree to indicate with the correlation coefficient, This research adopts Cronbach''s coefficient the α be worth to examine each factor it measure internal consistency between items. This research will influence consumer purchase consideration of key factors is macro environment、housing characteristics、traffic convenience、housing affordability、business reputation five dimensions, In order to avoid missing in each frame contains a number of variables, and construct validity, so the factor analysis of each of the dimensions, Found influence consumers to buy houses to consider the results of the data analysis of the key factors in five dimensions of elements, and the next three are，“housing characteristics”，“traffic convenience”，“ business reputation” while the factor “housing affordability” is relatively less important. To assess consumers '' top five most important criterion is the ventilation in the room lighting, neighbourhood policing pattern of tranquility, own parking space, room, monthly income and expenditure. At the same time, buy International Council housing, purchase of government administrative capacity, purchase house councils are the least important among Taiwan''s evaluation criteria. Institute for the discussion and analysis of the key factors in consumer purchase consideration,you can fully understand the consumers for the central region,the key factors to consider in the process of buying houses and its relevance,according to this conclusion,This research has provided specific recommendations.