| Summary: | 碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 100 === In recent years, the creation and the implementation of the core competency have become an important part for enterprises’ valuation. It is considered the big power
by companies and is used to enhance and compete in this industry. Following the pass of the Financial Holding Company Act, the property/casualty insurance industry
is getting increasingly competitive. Therefore, owning
an excellent core competency becomes a main key for the insurance companies to win. This study focuses on three dimensions: knowledge, skills and attitude. We try to explore the differences for staffs in property/casualty insurance industry between their degree of importance for the core competency and the actual availability. And then using this evaluation as a reference for later labor recruit.
We found the below points:
1.The most important core competency in knowledge
dimension for property/casualty insurance staffs is
staff''s expertise of goods. Of the actual availability,
having the specific license is the most excellent sense
for property/casualty insurance staffs.
2.The most important core competency in skill dimension
for property/casualty insurance staffs is staff''s
staffsstafcompressive strength, greatly customer''s
relationship and maintenance capability. Of the actual
availability, having the customer’s relationship and
maintenance capability is the most excellent sense for
property/casualty insurance staffs.
3.The most important core competency in attitude dimension
for property/casualty insurance staffs is promptly
dealing with customer''s complaints and using both the
professional attitude and the differential services to
maintain customer’s loyalty. Of the actual
availability, having the professional attitude and the
differential services to maintain customer''s loyalty is
the most excellent sense for property/casualty insurance
staffs.
4.It have significantly difference to the core competency
comparing with genders, age, educational level, job
position, working years and job difference from
population variables no matter in actual important
degree or in actual available degree.
5.It have significantly difference between the actual
important degree and the actual availability of the
core competency. And the actual important degree is
higher than the actual availability.
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