A Study of Service Quality for take saleperson of life insurance in Taiwan

• Main Authors: Bing-Yi Lin, 林秉毅
• Other Authors: Wan-Ling Chang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/86973723194046959592

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 100 === The insurasnce business provide the invisible service. We emphasize the contact service with the customer in the beginning, the interaction in consulting stage, the concerning in after-care service and the honesty in satisfaction. In other words, the salespersons in the insurance business play a very important role, especially the honestyof the ensured persons. That’s why I would like to do the reasearch on the service quality for the salespersons,the ensured persons, the srvice quality in satisfaction and the satisfaction from customers. This study is based on SPSS 18.0 software to do statistics, reliability and variance. The results of it include: 一、The results from the variance of the customer’s vital statistics are related to the service quality for salespersons, the service quality in satisfaction and the satisfaction from customers. 1.The age to the service quality for salespersons, the srvice quality in satisfaction and the satisfaction from customers makes distinguished difference. 2.The income of the customer makes differences in satisfaction. 3.The occupation of the customer makes differences in satisfaction. 4.The marital status of the customer makes differences in satisfaction 二、Whether the people get the compensation or not , will make the differences in the srvice quality from the ensured person. 三、Whether the people get the compensation or not , will not make the differences in the srvice quality from salespersons. 四、Whether the people get the compensation or not , will not make the differences in satisfaction from customers.