| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === Since Taiwan joins WTO Later, every industry is influenced by the impact in various degree, after the market is open, make consumer getting many a lot of different choice, numerous goods certainly will let already existing selling thorough fare and display space reduce, for keep thorough fare and display space seize other brand, enterprise must try intermediate trader and pave support of trader in order to keep paving the goods rate.
Under mainly aiming at probing into and promoting the tactics, consciousness quality and lying between influencing what the brand is had a partiality for in this research, purchase the influence of the will on consumers again. This research adopts the convenient way to sample and obtains and studies the materials, choose Taibei and consumer who propagandize hotly shop of Taizhong area as asking the curly hair is shown the marriage partner and utilize the way of the network to release the questionnaire, send out 250 50 questionnaires and networks altogether, the amount of beer drunk is lower than four bottles of questionnaires to retrieve, remove the invalid questionnaire and not accord with and set up the standard (and every week) ,The valid questionnaire adds up to 222, so the rate of recovery of the questionnaire is 74%, after analyzing and verifying, obtain the result as follows: (1)Promoting the tactics will have to purchasing the will it again to influence. (2)Some intermediary results that will pass brands and have a partiality for influence and purchase the will again to promote the tactics. (3)There is consciousness quality again to influence. (4)The complete intermediary''s result that consciousness quality will pass brands and have a partiality for influences and purchases the will again. (5)Demography changes one.
The result of study finds, the price promotes and irritates consumers and buys obvious result to a short time, unfavorable to enterprise development on long terms, frequent price promote, may cause consumer Lenovo products quality lower than other with property brand product overly, so, can''t regard promoting making at the price as the main way to popularize products, should think scrupulously that weigh and match other ways to carry on.
|
|---|
