The Study of the Relationship between Vanity Trait, Brand Image and Consumer Purchase Intention - A Case Study of Taichung City Department Store Fashion Industry
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === Living in the society of Taiwan''s economic development, the economic power of a high degree of spending power. People advocating fashion brand, expensive consumer became enhance the value of self-position characterization. The new luxury tren...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50359076044453339973 |