A Study of Brand Trust and Customer Purchase Intention
碩士 === 清雲科技大學 === 經營管理研究所 === 100 === This study explores the relationship between brand trust and the purchase intention as well as the moderating effect of product manufacture origin country image. By convenience sampling consumers from Taoyuan Country, the findings of the study indicate that,(1)...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16099771492809537971 |