Purchase intention to use of e-book based on Innovation Diffusion Theory

• Main Authors: Po-Hsiu Chen, 陳柏秀
• Other Authors: Hsiu-Li Liao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/13666319355920286908

碩士 === 中原大學 === 資訊管理研究所 === 100 === This paper discusses the influence consumer purchase intentions for the e-book of usage and use of results as the main research purpose of this study innovation diffusion theory and joined the flow theory, common consumer study, the use Innovativeness and adopter Categories of Innovation diffusion theory, consumers divided into five stages. Will read the e-book device is divided into two kinds of computers and iPad, and e-book presentation of types of both static and dynamic. This study used experimental method 2 x 2 group, and allow consumers to complete a questionnaire after the experiment. The results of this study show that the iPad in the device part are better than computers, and in the immersed part as static than dynamic. What factors can affect consumers' purchase intention of the e-book, which flow as affecting the most.