A Study of Relationships among Schools＇Image Management,Public Relation and School Effectiveness:Taoyuan County Elementary as an Example

• Main Authors: Li-Chun Chang, 張麗君
• Other Authors: Ching-Lin Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/99889244436208102947

碩士 === 中原大學 === 教育研究所 === 100 === This research is for exploring the present situation of Schools’ Image Management, Public Relation and School Effectiveness and analyzing the differences and correlation of different background variables as well as prediction and intermediate effects. In this research, teachers and administration staff of public elementary schools in Taoyuan as the population of research. In stratified random sampling, 76 schools, 915 teachers and administration staff were drawn as the samples for the research. Tools of this research are Schools’ Image Management Questionnaire, Public Relation Questionnaire and School Effectiveness Questionnaire are employed for survey. 810 sets of questionnaire were mailed out and recovered 795 sets. The usable rate is 98.1%. The recovered copies of questionnaire were processed in descriptive statistics and analyzed in various statistical methods, including -test, ANOVAs, Pearsons Product-Moment Correlation, Multiple Regression and Hierarchical Multiple Regression. The results of the research are concluded as the following: 1. In the Schools’ Image Management Perspectives of Elementary school of Taoyuan County, the Professional Image of Teacher scored the highest and the Image of Alumni Performance scored the lowest. In the Public Relation Perspectives, the Support and Cooperation scored the highest and the Planning and Decision Making scores the lowest. In the perspectives of School Effectiveness, Teachers’ Instruction Quality scored the highest and the Student Learning Performance scored the lowest; 2. The tested samples are not with significant difference in the overall awareness of School Image Management as resulted from the difference in gender, educational background, and marital status; however, tested samples with difference in age,teaching seniority, job and size of school has significant difference in the overall awareness of school image management. 3. The tested samples are not with significant difference in the overall awareness of public relation as resulted from the difference in gender, age, educational background, seniority in teaching, jobs and; but the tested samples of different marital status and school sizes has significant difference in overall awareness of public relation. 4. The tested samples are not with significant difference in the overall awareness of school effectiveness as resulted from the difference in educational background, seniority in teaching, jobs and marital status; but, the tested samples are with significant difference in the overall awareness of school effectiveness as a result of difference of gender, age,teaching seniority and scale of school; 5. There is significant positive correlation among Schools’ Image Management, Public Relation and School Effectiveness; 6. The two variables, Schools’ Image Management and Public Relation of elementary schools in Taoyuan County can effectively predict School Effectiveness; 7. Public Relation has intermediating effect on School s’ Image Management and School Effectiveness.