A Franchising Contract Research About The Hand-Made Tea Beverage Industry In Taiwan

• Main Authors: Zi-Shan Tsai, 蔡姿珊
• Other Authors: Chih-Ning Chu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/68580849101539831198

碩士 === 中原大學 === 企業管理研究所 === 100 === Traditional Document explore franchising system contract with agency theory discussed more royalties and franchise fee in order to solve the bilateral moral hazard, denied the rental value of both the agent and the main reason people, royalty and franchise fee inverse relationship. In this study, the relationship between the two phases containing join relationship pricing (Two-Part Tariffs) will join the quality contract system chain system and chain system to be explored, explained the establishment of mutual influence decision-making system and organizational expansion of the chain system operation relationship. In this study, subjects were packed tea beverage market, collected 30 more than three years of Taiwan tea chain brand contracts related content, empirical results show that the development of bilateral contracts and decisions, unlike the results of traditional literature. Franchisors must establish a management system and business outlets to understand the market demand, the construction of a sound chain system, management costs related to direct sales stores and chain system; franchisees pay royalties in order to achieve the headquarters of the factors of production to create performance services; join Gold is a chain system to measure the value of the final product performance, thus joining the amount depends on the overall level of development of the quality chain system, the overall level of quality chain system to create the size of the rental value of the two sides. The empirical results show the chain joining the different quality systems manufacturers and franchise fee plus the premium have significant differences, showing the relationship between competition and Siamese traits system structure tea beverage market.