A Franchising Contract Research about the Hand-Made Tea Beverage Industry in Taiwan - A Perspective of Brand Equity

碩士 === 中原大學 === 企業管理研究所 === 100 === Years of the 21st century for the chain restaurant industry is the most booming era. With the stock market of the chain restaurants listed, One of another venture capital to enter this industry. Taiwan's population is the best test resources of the chain rest...

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Bibliographic Details
Main Authors: He-Lu Chen, 陳和祿
Other Authors: Chih-Ning Chu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/k69tsq