| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 100 === Display Technology has changed many times in the recent. In addition to emphasis on light and closer to the real world image quality, manufacturers pay more and more attention to the environmental protection and energy saving, result from growing environmental awareness.
Electronic paper display technology is regarded as an environmentally friendly and energy-saving technology, the characteristics of the electronic paper is low energy consumption, and it can reduce paper consumption, thus can reduce the burden of environmental.
Review of Taiwan's display industry history, the suppy of technology and raw material has been dependent on other countries, which leads to the advantage loss. However, the electronic paper display technology brings a big opportunity for display industry in Taiwan. Electronic paper display technology not only meets the needs of environmental protection and energy saving, but also the technology which investment in the early stage of the technological development. The electrowetting display technology is the great potential of the emerging electronic paper display technology, and it also be regarded as one of the most important technological developments in Taiwan.
This study through the patent map and user-oriented, the two different perspectives to explore the electrowetting display technology. In the part of the technology trends, this study using the USPTO's patent database conduct patent search, analysis, and production of the patent map in order to understand the trend of technological development. In the part of user-oriented part, understanding of consumer needs through the general survey. This study using the results of technology trends and user-oriented, develop the integration of technology trends and user-oriented model. And to further explore the the gap between them, in order to give the government, manufacturers strategic recommendations, and assist the technology to break through the gap towards the commercialization path forward.
The study shows that the technology life cycle of electrowetting display technology now still stands itself in the rudimentary, and consumers expressing a high intention to purchase electronic paper related products but most of them have not actually contact with these products. After statistics, the gap between consumer demand function and the effect of technology patents significantly, this study further analyzed the possible causes of the gap.
For the future development of the electrowetting display technology, this study suggests that manufacturers should take the key patent as a bargaining chip to engage in cross-license negotiation. In addition, the R &; D process and investment of resources must be insisting on the consumer demand-oriented. Finally, should be enhanced the marketing of the technology, combination of the advantages of electronic paper and environmental awareness, let the new technology to be familiar and accepted. Government should be provide manufacturers a full range of assistance, such as technical, financial, human resources and legal, and assist integration of upstream and downstream, in order to construct a good electrowetting display technology development environment.
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