| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 100 === Abstract
The retail service in Taiwan has kept flourishing. According to the Taiwan Chain Store Almanac, the number of convenience stores in 2011 has reached 9,547. One convenience store approximately provides service for 2500 people. The service density is top one in the world. However, in the highly competitive environment, convenience store chains struggle to exist in the market. The success of the convenience stores in Taiwan mainly contributes to proper business model and strategy. As increasing of people's living standards, customers concern not only products and convenience but also intangible service quality. The problems come along with the social change, such as low birth rate, aging populations, the differences of work values for different generations, cause high turnover rate at convenience stores. Therefore only by establishing an effective incentive system of human resource management can attract and keep outstanding talents stay in the industry .
This study investigates the influences of job characteristic, social support, organizational identification, and job satisfaction on the retention willingness. The moderating effects coming from individual’s growth need strength towards job characteristic and job satisfaction are also discussed. Through literature review, the author proposes a research framework and research hypotheses. This research used the questionnaires. Five hundred questionnaires were released, and 161 copies were collected. Among them, 51 copies are ineffective, and 110 copies are effective. The effective recovery is 20.8%.
The analysis results are: 1. Job characteristic has partial positive effect on job satisfaction; 2. Social support has partial positive effect on job satisfaction; 3. Organizational identification has a significant positive effect on job satisfaction; 4. Job satisfaction has a significant positive effect on retention willingness. Based on the results, the study brings up future discussion and suggestions for future studies.
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