Analysis of Publicity Image and Brand Personality Influence Consumer
碩士 === 中原大學 === 企業管理研究所 === 100 === The smartphone market growing rapidly, thus many brands starts to spring up such as HTC, Samsung and APPLE, which refresh the market share of mobile phone; and from the market share we could able to glimpse that consumer’s percept about the brand could shifted whe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84892330708133860891 |