Research on Customer Behaviors of Self-payment Health Check-up and Customer Management

• Main Authors: Hsiang-tzu Hsu, 徐湘姿
• Other Authors: Ching-Yuan Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/95639632119831555573

碩士 === 中臺科技大學 === 健康產業管理研究所 === 100 === Background：Self-payment health check-up is one of the important health screening methods since modern times. Due to growing prosperity and increasing knowledge level of general population, each medical centers devoted to promoting self-payment medical care and raising service quality. How to use limited evaluations from self-payment medical care to satisfy different healthy needs of different population is the major problem for health examination institutions. Purpose：This study explored different issues related to customer behaviors of self-payment health check-up and customer management. How the medical centers to provide right choices and increase the efficiency of health check-up are the important issues that modern health examinations faced. Excellent health check-up service is not only the important property of medical centers but also the foundation for health promoting of general population. Methods：In research methods, we used well-designed questionnaires to discuss related factors affecting customer behaviors of self-payment health check-up, customer management and permanent running of health examination institutions. Results：Collected quantitative data was analyzed by statistical methods to prove our hypothesis. The results provided health examination institutions as references to improve the relationships between customers and institutions, to create strategies for health management, to reduce III personnel cost and to increase service and medical care quality.